The Long View of Network Marketing
Consider the following occupations: airline pilot, cardiac surgeon, financial planner. If you needed the services in any of these sectors, would you be more inclined to select a practitioner who had the most experience? Given our druthers, a pilot, surgeon, or planner who has been working in her field for a minimum of ten years would seem a better choice than working with a rookie.
Nobody is born knowing his craft. Becoming a master in one's field requires time, practice, and a willingness and commitment to start from scratch in order to eventually excel. Captain "Sully" Sullenberger, the forty-two-year veteran pilot of US Airways who landed a jumbo jet in the Hudson River last year said in an interview, ""I was sure I could do it." This is the voice of experience.
In Outliers, a brilliant book about success, Malcolm Gladwell discusses two benchmarks for being able to predict mastery: the number of years and the number of hours someone has devoted to his field. Ten and ten thousand respectively appear to be the magic figures. Few people who begin a career in network marketing start off seeing themselves still working their businesses over the next decade. However, if we compare the desire to achieve financial freedom with the skills required for such a monumental accomplishment, the question should become, "Why not ten years?"
The Gift of Mistakes
Nothing teaches as effectively as learning from our mistakes. We should pay attention to what went wrong with a clear intent to improve as a result of what we learned. I have had two long careers that spanned over ten years, one being network marketing. In both careers, when the five year bell rang I had the distinct experience that I was no longer working in the dark. When the clock struck ten years, again, I experienced a shift for having run out of major mistakes that had peppered my experience in the early years. Mistakes will provide us with lessons that are critical for developing confidence and proficiency. We should avoid mistakes; we should also respect them for the teachers that they are. It seems a shame to me to make mistakes and then not to stick around to benefit from the lessons that they provide.
Making Money Versus Creating Wealth
Some people come to network marketing and appear to defy the laws of nature as they fly up the ranks of their company's leadership levels. These breathtaking feats are an inspiration to others who take longer to hit the mark. However, there is something incredibly important to remember: the people who make fast money might not be the same as those who create freedom. The later takes time, years in fact. There is nothing wrong with being a super star from the beginning. But if those efforts go up in flames due to unwillingness on the part of the associate to solidify what was built, then network marketing begins to look like a job in which the income stops when the work comes to a halt. We promulgate freedom. How many of us stick around long enough for that golden egg?
Flying Hours
When pilots discuss their experience, they talk about number of hours in the cockpit in the air. A pilot who has been flying for five years can have more or less practical experience than another pilot who has been flying for, say, ten years. In network marketing, we espouse the benefits of a business that the average person can do in his spare time. To be authentic, we should add that working this business in our spare time over time, is the magic formula. Something that is as precious as freedom should not be cheapened by claims that anyone can do this in his sleep. Giving a presentation is an example. It is important to distinguish between the duration of time a distributor has been presenting, for example, "for a few years" versus the number of actual presentations someone has given. One could expedite the "ten thousand hours" by giving more presentations in less time thus improving more rapidly than someone who gives fewer presentation over a longer period of time.
Miracles Happen
Anyone who has worked in this business faithfully has inevitably experienced the ups and downs that come with the territory. Over time, the ratio of challenges to rewards shifts. Some of the most magical things happen only as a result of sustained effort. After ten years, people who have been watching you may decide that it is time to work with you. Among these people are a couple of individual or even one person who could help you take your business to a whole new level. For anyone who quits early in the game, she runs the risk of not being able to answer the call of someone who wasn't ready before, but is now. This is the same for distributors in your organization who fell asleep at the wheel. Some of these individuals will only come back to the business if someone is there holding the fort when they lift their heads to be counted. Frequently, these people are particularly valuable because they may have been loyal product users all this time. When they decide to get involved, their belief is even higher than someone who recently got involved. These people are great assets to your organization. They are your prize for being among those who faithfully stayed the course. Those who drop by just for a visit will never receive them.
Consider the following occupations: airline pilot, cardiac surgeon, financial planner. If you needed the services in any of these sectors, would you be more inclined to select a practitioner who had the most experience? Given our druthers, a pilot, surgeon, or planner who has been working in her field for a minimum of ten years would seem a better choice than working with a rookie.
Nobody is born knowing his craft. Becoming a master in one's field requires time, practice, and a willingness and commitment to start from scratch in order to eventually excel. Captain "Sully" Sullenberger, the forty-two-year veteran pilot of US Airways who landed a jumbo jet in the Hudson River last year said in an interview, ""I was sure I could do it." This is the voice of experience.
In Outliers, a brilliant book about success, Malcolm Gladwell discusses two benchmarks for being able to predict mastery: the number of years and the number of hours someone has devoted to his field. Ten and ten thousand respectively appear to be the magic figures. Few people who begin a career in network marketing start off seeing themselves still working their businesses over the next decade. However, if we compare the desire to achieve financial freedom with the skills required for such a monumental accomplishment, the question should become, "Why not ten years?"
The Gift of Mistakes
Nothing teaches as effectively as learning from our mistakes. We should pay attention to what went wrong with a clear intent to improve as a result of what we learned. I have had two long careers that spanned over ten years, one being network marketing. In both careers, when the five year bell rang I had the distinct experience that I was no longer working in the dark. When the clock struck ten years, again, I experienced a shift for having run out of major mistakes that had peppered my experience in the early years. Mistakes will provide us with lessons that are critical for developing confidence and proficiency. We should avoid mistakes; we should also respect them for the teachers that they are. It seems a shame to me to make mistakes and then not to stick around to benefit from the lessons that they provide.
Making Money Versus Creating Wealth
Some people come to network marketing and appear to defy the laws of nature as they fly up the ranks of their company's leadership levels. These breathtaking feats are an inspiration to others who take longer to hit the mark. However, there is something incredibly important to remember: the people who make fast money might not be the same as those who create freedom. The later takes time, years in fact. There is nothing wrong with being a super star from the beginning. But if those efforts go up in flames due to unwillingness on the part of the associate to solidify what was built, then network marketing begins to look like a job in which the income stops when the work comes to a halt. We promulgate freedom. How many of us stick around long enough for that golden egg?
Flying Hours
When pilots discuss their experience, they talk about number of hours in the cockpit in the air. A pilot who has been flying for five years can have more or less practical experience than another pilot who has been flying for, say, ten years. In network marketing, we espouse the benefits of a business that the average person can do in his spare time. To be authentic, we should add that working this business in our spare time over time, is the magic formula. Something that is as precious as freedom should not be cheapened by claims that anyone can do this in his sleep. Giving a presentation is an example. It is important to distinguish between the duration of time a distributor has been presenting, for example, "for a few years" versus the number of actual presentations someone has given. One could expedite the "ten thousand hours" by giving more presentations in less time thus improving more rapidly than someone who gives fewer presentation over a longer period of time.
Miracles Happen
Anyone who has worked in this business faithfully has inevitably experienced the ups and downs that come with the territory. Over time, the ratio of challenges to rewards shifts. Some of the most magical things happen only as a result of sustained effort. After ten years, people who have been watching you may decide that it is time to work with you. Among these people are a couple of individual or even one person who could help you take your business to a whole new level. For anyone who quits early in the game, she runs the risk of not being able to answer the call of someone who wasn't ready before, but is now. This is the same for distributors in your organization who fell asleep at the wheel. Some of these individuals will only come back to the business if someone is there holding the fort when they lift their heads to be counted. Frequently, these people are particularly valuable because they may have been loyal product users all this time. When they decide to get involved, their belief is even higher than someone who recently got involved. These people are great assets to your organization. They are your prize for being among those who faithfully stayed the course. Those who drop by just for a visit will never receive them.
Rosie Bank is a veteran network marketer, having been with the same company since 1999. She is the author of You, Inc. Own Your Business, Own Your Life through Network Marketing. As a business coach and a health coach, Rosie focuses on supporting her team of distributors and loyal customers. Her organization spans five countries and she contributes regularly to Networking Times Magazine.
Rosie is a big believer in the time factor to develop proficiency in network marketing. Through individual and group coaching, she supports anyone on her team to be the best they can be.
Rosie is a big believer in the time factor to develop proficiency in network marketing. Through individual and group coaching, she supports anyone on her team to be the best they can be.
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